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Wednesday, May 15, 2013
Slogan on Education
Starts from time of British in India in 1937
Northern India City of Bikaner
Bikaner is the land of Rajputs-Rajasthan
Aggarwal family established a sweet shop
In 1990s they expanded their family business
Units established in three cities
Kolkata in East,Nagpur in West,Delhi in North
Haldiram’s informal split b/w three units
they began as distinct entities
After the popularization of its “Bhujia”, Aggarwal came to use the name “Haldiram’s bhujia wala” in 1941
Decade following India’s Independence
Ganga Aggarwal’s son & grandson aimed to expand their business
Calcutta manufacturing units 1970
Mumbai manufacturing units 1990
Restaurant in New Delhi 1995
How would they keep the company on a high growth trajectory?
How would the company tackle the competition frorm small unorganized players in market?
Could Haldiram’s create and sustain a clear differentiator, that marked it different from these players ?
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