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Wednesday, May 15, 2013

Slogan on Education

Starts from time of British in India in 1937 Northern India City of Bikaner Bikaner is the land of Rajputs-Rajasthan Aggarwal family established a sweet shop In 1990s they expanded their family business Units established in three cities Kolkata in East,Nagpur in West,Delhi in North Haldiram’s informal split b/w three units they began as distinct entities After the popularization of its “Bhujia”, Aggarwal came to use the name “Haldiram’s bhujia wala” in 1941 Decade following India’s Independence Ganga Aggarwal’s son & grandson aimed to expand their business Calcutta manufacturing units 1970 Mumbai manufacturing units 1990 Restaurant in New Delhi 1995 How would they keep the company on a high growth trajectory? How would the company tackle the competition frorm small unorganized players in market? Could Haldiram’s create and sustain a clear differentiator, that marked it different from these players ?  

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